The track became a massive TikTok phenomenon , used in millions of videos and solidifying Santana as a leading figure in "sassy, maximalist" rap .
Santana’s look, specifically a hot pink dress featured in related social media content, was directly inspired by Madonna’s iconic 1984 "Material Girl" video, which itself referenced Marilyn Monroe’s "Diamonds Are a Girl's Best Friend" . Saucy Santana - Material Girl [Official Music Video]
Critics have noted Santana's "innate ability to stick out" and his "thick Florida accent," which helped the bass-heavy track become an anthem for those embracing their authentic selves . The track became a massive TikTok phenomenon ,