"Side" was released during a period where Kingston aimed to share more . He noted in vlogs that his newer projects were intended to show a "diverse and mature perspective," moving beyond just catchy singles to detail his personal upbringing and trials.
: The video is interspersed with live concert footage from his sold-out American tour, offering fans a glimpse into his high-energy stage performances.
: The track is described as having a "percussion-heavy" and "laid-back" feel, catering to fans of "pop-soaked Caribbean vibes".