: Consumers spend roughly 13 hours per week on social media. Platforms like TikTok and Instagram Reels are increasingly viewed on "big screen" TVs, blurring the line between social media and traditional TV.
Engagement is shifting from passive viewership to active fandom, which is a major economic driver. Media and entertainment outlook | Deloitte Insights SinsVR.22.04.08.Kimberly.Simon.Perfect.GFE.XXX....
: Expected to grow at a 7.7% CAGR between 2026 and 2030, potentially reaching $4.15 trillion by the end of the decade. : Consumers spend roughly 13 hours per week on social media