In the mid-1980s, the North American video game industry was in a state of total collapse following the 1983 market crash , which saw revenues plummet by 97%. Against this backdrop, Nintendo achieved one of the most significant corporate turnarounds in history, primarily through the power of a single character: . 1. From Failure to Foundational Hit
Nintendo's American journey began with a near-disaster. In 1980, Nintendo of America was stuck with 2,000 unsold arcade cabinets of a failing shooter called Radar Scope . Super Mario : how Nintendo conquered America
To overcome the intense retailer skepticism following the Atari-led market crash, Nintendo carefully rebranded its Japanese "Famicom" for the U.S.. In the mid-1980s, the North American video game
: President Hiroshi Yamauchi tasked a young artist, Shigeru Miyamoto , with creating a new game for the existing hardware. From Failure to Foundational Hit Nintendo's American journey