: The title suggests that the trust or "confidence" we place in information sources is often exploited. Key argues that our desire "to be in the know" actually makes us more vulnerable to indoctrination.
: The book references techniques linked to behaviorists like B.F. Skinner, arguing that social science and psychological research are "added to television's arsenal" to shape human habits for profit. Reception and Perspectives The Age of Manipulation: The Con in Confidence,...
: Many readers find Key’s work "life-changing," claiming it helps them "see anew" the hidden structures of the advertising world. : The title suggests that the trust or
