: While YouTube remains the leader for reach (94.1%), TikTok dominates daily engagement, with teens spending an average of 1 hour and 18 minutes on the app per day.
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: Gaming is no longer just a hobby but a primary social hub where play, communication, and consumption converge. : While YouTube remains the leader for reach (94
Teens have shifted from passive scrollers to active co-creators of culture. TikTok dominates daily engagement