Consistently ranked #1, it thrives on a ecosystem of "extreme technology and beauty of design".
Some brands prove that age is an asset. These "immortal" brands rely on deep-seated emotional trust. Top 100 New Brands in 2022 | Clarivate Top 100 Branduri
A new wave of "fast" brands is emerging from mainland China, with 23 new brands entering the global spotlight faster than any previous generation. Consistently ranked #1, it thrives on a ecosystem
In the 20th century, building a global brand was a multi-decade marathon. Japanese giants like and Sony often took 25 years to gain international trust. Today, that timeline has collapsed. Top 100 New Brands in 2022 | Clarivate
The dominant Asian brand, leading in smartphones and household appliances. 🥤 The "Lindy Effect" Classics
Modern brands can reach global top-100 status in under 15 years, as seen with companies like Airbnb and Spotify .
Technology accounts for over half of the total brand value in the Top 100.