I haven't clicked play yet. There is a specific kind of magic in the anticipation before a big launch. But looking at that clean, uncompressed file has me thinking about what makes a great reveal in the digital age:

But whatever is sitting inside , it is about to change the grid. Keep your notifications turned on. Clear your schedule. You are going to want to see this.

Because the filename is highly ambiguous, the best approach is to treat it as a mysterious, highly anticipated teaser for an upcoming project.

2 July 2014 — In a world of H264 compatibility across many formats, I continue to fight to keep using MKV. Here is why. eduncan911.com

What specific should we actually apply to this "very soon.mkv" file to better fit your blog's niche? Why I Fight to Keep MKV as My Media - Eric Duncan

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