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: Major giants like YouTube and Netflix are converging, with YouTube offering more premium serialized content while Netflix leans into short-form, mobile-first vertical video to capture the "attention economy".

: Through partnerships like NBA and Meta , viewers can now experience games from courtside virtual seats or even through the first-person perspective of players using lidar and 3D environment capture. Top Immersive Experiences & Trends virtual porn

: AI has moved beyond simple automation to become a "silent partner" in content creation. It is now used to dynamically generate recaps, personalized highlights, and even alternative endings based on individual viewer preferences. : Major giants like YouTube and Netflix are

In 2026, the landscape of virtual entertainment and media content has shifted from a series of high-tech novelties to a . The core theme this year is the transition from passive observation to "storyliving," where audiences participate directly in narratives through spatial computing and generative AI. Key Industry Shifts in 2026 It is now used to dynamically generate recaps,

: Virtual actors and AI-powered influencers are now infused with complex personalities, taking on leading roles in film and modeling.

2026 M&E trends: simplicity, authenticity, and the rise of ... - EY