How to make entertainment and media businesses “fan”-tastic

: The rise of interactive gaming experiences is challenging traditional video businesses for the limited time and attention of global audiences.

Modern E&M offerings can no longer thrive without the economic and social power of devoted fans. In a direct-to-consumer environment, brands that are "most wanted" win the battle for shelf space. This has led to:

: Over 56% of Gen Z reporting that social media content—such as TikTok and Instagram stories—is more relevant to them than traditional TV or movies.

: Companies are increasingly producing their own entertainment content to generate deeper consumer engagement.

The Evolution of Entertainment and Media: From Screens to Streams