PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development
Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:
To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.
The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.
The feature "we buy containers" typically refers to businesses that offer to purchase used or unwanted shipping containers from individuals or other companies, providing a convenient way to liquidate assets.
: Businesses like NorCal Containers offer transparent pricing based on current market values and the specific condition of the unit.
: You will typically need to provide clear pictures of the container from all angles to receive an accurate offer. we buy containers
: Many buyers accept containers of any size and in any condition , whether they are "Cargo Worthy" or simply "Wind & Watertight".
: Prices for used 40-foot containers can range significantly based on quality, with "Wind & Watertight" units often priced between $1,425 and $2,100 depending on the specific type. The feature "we buy containers" typically refers to
If you are looking to utilize this service, consider these requirements:
: Companies like Need2Store often arrange for the collection and transportation of the container, making the process easy for the seller. : Many buyers accept containers of any size
For someone looking to sell, this feature offers several advantages:
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.
