"Was this worth it?" (This is where brand loyalty is born—or lost). 3. Types of Buying Behavior Not all purchases are created equal:
Motivation, perception, and beliefs. If you believe a brand is premium, you’re more likely to justify a higher price point. 2. The Decision-Making Process what is consumer buying behaviour
Your age, occupation, lifestyle, and economic situation. A 20-year-old student buys very differently than a 50-year-old executive. "Was this worth it
Understanding Consumer Buying Behavior At its simplest, is the study of the "why" behind every purchase . It’s the process people go through when they search for, select, purchase, use, and eventually dispose of products or services. what is consumer buying behaviour