PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development
Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:
To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.
The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.
: A popular in-person and online option for gold bars (like 1 oz PAMP bars). While prices are competitive and include rewards for Executive members, stock is often limited and sells out quickly. Top 24K Jewelry Retailers (Best for Wear)
: A major Hong Kong-based brand recommended for high-purity gold jewelry, especially for those in or traveling to Asia. Key Considerations Before Buying where to buy 24 karat gold
Buying 24 karat (24K) gold requires choosing between (bars/coins) for investment or jewelry for wear. For pure investment, reputable online dealers like American Hartford Gold or APMEX are top-rated in 2026 for their transparency and product selection. If you are looking for jewelry, specialized retailers like Kuvera Jewelry or Mene focus on high-purity pieces, though 24K jewelry is softer and more prone to scratching than lower-karat alternatives. Top Online Bullion Dealers (Best for Investment) : A popular in-person and online option for
: A well-known brand that sells 24K jewelry based on its weight and the current daily gold price, plus a transparent "design fee". Key Considerations Before Buying Buying 24 karat (24K)
For 99.9% pure gold bars and coins, these dealers are frequently reviewed as the most reliable:
: A reputable Indian brand offering 24K gold coins and high-karat jewelry, often with cultural motifs.
Standard western jewelry is typically 14K or 18K. For 24K pieces, you must look for specialists:
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.
