Who Buys Best Buy Gift Cards May 2026

(aged 25–44) lead digital "e-gift" card adoption and often use specialized platforms.

The largest segment consists of individuals purchasing for personal gifting. who buys best buy gift cards

: These generations are the most active buyers. (aged 25–44) lead digital "e-gift" card adoption and

The primary buyers of are individual consumers, corporate entities, and "self-gifters" who use them as financial management tools. As of mid-2024, men have emerged as the leading gift card purchasers in the U.S. for the first time. 1. Individual Consumer Segments often treating them as "social currency".

: While smaller in total volume, Gen Z is the fastest-growing segment. They primarily purchase cards for gaming and streaming services , often treating them as "social currency".