://www.goop.com

Launched in 2008 by Gwyneth Paltrow, Goop has evolved from a newsletter into a high-end wellness and lifestyle brand focused on beauty, fashion, and digital content. Following 2024 restructuring and layoffs, the company is doubling down on its luxury market positioning while phasing out more affordable product lines. Explore the platform at Goop .

Gwyneth Paltrow - Founder & Chief Executive Officer at goop | LinkedIn ://www.goop.com