Kill An Idea, But You Can't Kill An Opp... | You Can

: Use trends to look further ahead and understand the "opportunity landscape" before committing resources.

: Cultural, physical, or social contexts where users live.

If you are looking to purchase the book to dive deeper into these strategies, it is available from several major retailers: You Can Kill An Idea, But You Can't Kill An Opp...

: Internal capabilities and unique company strengths.

This methodology uses six sources to identify where "big places to play" exist before brainstorming specific products: : Use trends to look further ahead and

: Emerging tools or scientific breakthroughs that create new possibilities.

Henderson argues that most organizations fail because they start with an idea and try to find a market for it. You Can Kill An Idea, But You Can't Kill An Opp...

: Don't be afraid to discard individual products if they don't fit a larger, sustainable opportunity.